Liquid products are always more forgiving than powder, which makes them an easy product for even the most timid makeup users. “One of the most notable changes across makeup over the last few years is the shift to creamy, blendable complexion products,” Spate shares, adding that liquid blush has a predicted search growth of 31.1 percent.
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This look is all about the lash placement—the full-strip falsies start out short in the inner corners and get gradually longer to give the effect of almond-shaped eyes and that classic winged liner we all love so much. This is expected to be the largest growth sector of the year, with an increase of 38.6 percent in the next year.
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Tubing mascara is specially formulated to wrap around your lashes—kind of like how your clothing wraps around you—and when you wash it off, instead of dissolving, it comes off in whole pieces. This love-it-or-hate-it subsect of the mascara world is growing in the next year. Lovers will rejoice with a growth of 27.6 percent.
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Eyeliner—especially a cat eye—can be a challenge. “Eyeliner stamps demonstrate clever innovations that allow makeup lovers of all skill levels to participate in trends like graphic eyeliner,” Spate says. If you’re intimidated by free-handing the shape, stamp-on liner is for you. Expect to see more of this product on the market, too: it has a predicted growth of 20.1 percent.
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Specially formulated for mature skin, these products won’t settle in an unflattering way on the face. “Searches for mature skin makeup show how aging consumers want options catered to their skin and we’re here for it,” Spate shares. “Any brands looking to seize on this moment just need to remember one thing: anti-aging is out and age appreciation is in.”
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